With live music, it’s different, with many acts and bands reportedly primarily making their money touring and selling merchandise. According to the most recent edition of PwC’s Global Entertainment and Media Outlook, global live revenues almost rubberbanded back to pre-pandemic levels in 2022, surpassing $20 billion and estimated to grow to $25 billion by 2027. Pollstar data suggests that last year’s tours by Taylor Swift, Beyoncé and Bruce Springsteen alone were responsible for ten percent of these revenues.
Seven out of eight best-selling festivals are located in the Americas, with Mexico and the United States taking up six of eight slots. The sole European entrant is Germany’s Hurricane Festival, which grossed $20.1 million in 2023 across 233,000 tickets sold.
Article by Florian Zandt, Data Journalist Statista: https://www.statista.com/chart/32085/highest-grossing-festivals-worldwide/
Picture by candidsoul on Pixabay
